France is a destination alive with creativity, craftsmanship and storied ‘savoir-faire’. We collaborated with France’s tourism body, Atout France, to celebrate the rich creativity, craft and culture of French savoir-faire and why it makes France such a meaningful experience for travellers. Our collaboration invited a curated list of exceptional French creators to share their personal stories, insights and recommendations for where to uncover the most unique experiences the country has to offer – from the art, design and tastes of Paris, the boutique craft, history and community of Nantes, and the world class winemaking of Bordeaux.