Melbourne is a popular destination in Australia for domestic and international travellers. But Melbourne’s home state of Victoria has much to offer beyond its capital city. To promote Regional Victoria as a travel destination, we collaborated with fast rising Singer-Songwriter Budjerah, who was headlining the first all Aboriginal music & culture festival in Victoria called ‘First and Forever’. As a First Nations artist, Budjerah shared his connection with the Australian land and how it inspires him, taking the audience to natural landscapes, and sharing his collection of favourite spots to visit along the way as actionable inspiration for audiences to follow.